TruDerm has partnered with E4H to open multiple medical retail developments in North Texas over the next year. Driven to establish the brand across each location, E4H created a uniform palette which couples whites and cream tones with natural accents in wood and stone. These elements combine to create a sleek, stylish healing environment that will set TruDerm apart from other medical retailers.
The architectural palette is augmented by splashes of courageous colors, meticulously chosen to showcase the stunning artwork and allow visitors to appreciate the sophisticated décor and furnishings. The lighting is whimsical, used to add another layer of artistic depth. Dynamic fixtures provide more than illumination by casting beautiful shadow patterns on the walls and ceilings. They deliver more texture and dimension to the space.
Product display was of course a key consideration for the store’s design. Glass shelves were suspended in front of thin opalescent mosaic bans to showcase merchandise. Clever design approaches encourage and motivate customers to select products for purchase.
A focal wall of Polished Patagonia Granite from Brazil works in harmony with the overall motif to highlight the reception desk without overpowering the merchandise displays or artwork. The wall’s audacious color variations with large masses of quartz serves to anchor the space. Similarly, Bianco Carrara Marble was utilized in the restrooms to infuse the elegant ambiance throughout. Each treatment room has a white vinyl treatment chair, overhead exam lighting, sink and work areas. Continuing the design, the treatment rooms are outfitted with dimmable cove lighting. Hospitality influences are everywhere including fluffy robes and cashmere blankets which elevates the visitor experience and transports them to a place of absolute relaxation.